Younger generations may be open to starting out with the same financial institution their parents use, but a study by Cerulli Associates shows that 80% of heirs expect to find a new advisor once they inherit.

Instead of losing those heirs as soon as generational wealth is passed, some relationship-building could make the difference and cause them to stay with your financial institution long-term.

This paper explores how financial institutions play a pivotal role in guiding and supporting this journey for their consumers.